Check out this cool commercial. I have not seen anything like this before. As you can see in the screenshot, thousands of gallons of paint was blasted across the buildings by fireworks as part of a multi-million pound campaign for the new Bravia LCD TV by Sony.
The commercial:
Our latest TV ad – featuring massive paint explosions – took 10 days and 250 people to film. Huge quantities of paint were needed to accomplish this, which had to be delivered in 1 tonne trucks and mixed on-site by 20 people.
The effect was stunning, but afterwards a major clean-up operation was required to clear away all that paint!
The cleaning took 5 days and 60 people. Thankfully, the use of a special water-based paint made it easy to scrape-up once the water had evaporated.
Keeping everyone safe was also an important factor. A special kind of non-toxic paint was used that is safe enough to drink (it contains the same thickeners that are sometimes used in soups). It was also completely harmless to the skin.
You might also interested to watch the behind the scenes of the ad.
fuad: They sure spends a lot for the advertising huh? 
I think this product is going to be sell like hot cakes.