CPM (cost per thousand) is one way in which online advertising is purchased. Advertisers pay for exposure of their message to a specific audience and the cost are priced per thousand.
As such, to add additional revenue source to this blog recently I decided to try on the Tribal Fusion program as a CPM publisher. It took me a few weeks of waiting before I got this blog accepted to the network on August 29th 2007.
What is Tribal Fusion?
Tribal Fusion® is the leading site representation company serving 19 billion monthly impressions and reaching 176 million worldwide users per month. They provide CPM advertising media to the advertisers wanting to promote their products. For web publisher, they has a program that gives payment according to the number of pageviews the web publisher’s website receive while displaying the ad.
We can say that in a nutshell, they work as the middle man between the advertisers and publishers.
Opinions On Tribal Fusion so far…
With Tribal Fusion, the higher the publisher website traffic the higher the profit he or she will gain from the website. I’m not sure about the advertising part as I haven’t try it yet. But you can see the way the ad are displayed on top of my blog’s header.
The good: As an established company, Tribal Fusion customer support is simply awesome. They will provide you with complete instructions on how to set up the ad.
If you are a webmaster, I think Tribal Fusion is a good program to consider into if you are looking additional source of revenue besides Adsense for your website or blog. With 6000-7000 pageviews per day, I suppose you will be able to make around 10$ per day, depending on the type of ads that are displayed.
Overall Tribal Fusion is a good program when you want to diversify your earning while at same time not wanting to affect revenue of PPC; as they are based on CPM. Unlike adsense, you don’t have to blend the ad in your website design so it’s a time saver.
The bad: It had me wait for about two weeks to receive the result whether my blog was accepted to the publisher program or not. The registration process took sometime that you might want to divert your thought on that for a while.
Regarding the ads, some of the most popular products advertised via Tribal Fusion network when you have a tech related website are smileys and cursors software. Sometimes, they look flashy that you might want to ask your website visitors to use an adblocker if they hate that kind of ad.
The payout is only available in cheque form and when you reached the minimum balance in account (50 dollar), a cheque will be delievered to your address. It’s unfortunate that it doesn’t Paypal payment option unlike Chitika. I’m sure having this option would make us all very happy as it will save much time.
Tribal Fusion: Revenue results
Comparing with Adsense and Chitika, my results so far are:
Adsense > Tribal Fusion > Chitika
(Chitika produced the least revenue)
Tribal Fusion’s Publisher Website Requirements
To join the network, your site must have:
- A minimum of 2,000 unique users per day.
- Highly targeted, relevant and regularly
updated content. - Professional site design.
- An active user base.
You can send your application if your site meets the above requirements. So, what do you think about Tribal Fusion?
September 7th, 2007 at 9:49 pm
Is having pop up a requirement?
September 7th, 2007 at 10:13 pm
Nope, it depends on your choice. Even though you might saw many sites that are monetized with Tribal Fusion Fusion having pop-up or adult ads within them, as a publisher you actually have the option to block any gambling, adult, pop-under, pop-up, or other type of ads that you don’t like.
September 12th, 2007 at 12:38 pm
Is Adsense the best way to make money online?
September 14th, 2007 at 4:57 am
Bidding Directory: Not exactly, as from what I’ve learnt so far, it depends on what type of site do you have. If you have a forum, then it’s better to go with CPM advertising network like Tribal Fusion.
September 17th, 2007 at 8:38 am
Is having pop up a requirement or Adsense!?
September 17th, 2007 at 10:16 pm
I don’t get what you were trying to say, Tom.
October 28th, 2007 at 12:58 am
Thanks a lot for this article
May 15th, 2008 at 12:46 pm
I just signed up with them, and i have agree the setup process is slooow. I got accepted within a week, but there are all the crazy terms like flights and ROS, which im not sure about.
July 14th, 2008 at 3:40 pm
There are a few other companies that pay CPM, just for embedding video and text onto your site.
Have a look at Voxant, they pay you uo to $7 cpm for embedding video.
Otherwise, good article….